For a class assignment we had to create a fictional museum and then design advertising materials for the museum. I chose to take an approach to marketing that relied on interaction between the user and the ad. I designed three different magazine ads that would be printed in the months leading up to the opening of the Spy Museum. Throughout the ads, secret phrases were revealed through the use of bolded letters spelling out a phrase, invisible ink, and a coded message.
By combining the clues hidden in the three ads, the user would end up with a set of coordinates which they can enter into a free iPhone app. Using a system similar to geo-caching, the first 500 people to reach the GPS coordinates would receive free tickets to the opening night of the Spy Museum.