Cascades Wolverine Project Website

GOAL

The non-profit Cascades Wolverine Project supports wolverine recovery through science, storytelling, and backcountry community science. They needed a UX consultation and a site redesign that would focus on fundraising.

ROLE

I provided UX consulting and led the site redesign from the beginning wireframing through the final visual design and Wordpress development.

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Identifying the key redesign goals
1

Needed to bring visibility to their call-to-actions to drive donations for their cause.

2

They were looking to modernize their website with a professional look and feel that would help them competing for grants.

Visual design and development

I designed and developed a modern Wordpress theme for the site that focused on driving donations, learning more about wolverines, and engaging in community science.

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  • Donations increased 250%

  • The new site allowed them to access funding grants for community science projects that were previously unavailable.

  • Community sightings of the wolverines were able to be quickly added and vetted through the website. This created a large influx of data that was previously unavailable to the researchers.

Results