Seattle Restaurant Week
Website

GOAL

I was tasked with redesigning the Seattle Restaurant Week website with a focus on responsiveness and new features.

ROLE

I was the lead designer, responsible for the entire website design; from user flow, through wireframing and iteration, to final visual design.

Identifying the key redesign goals
1

Design a search and filter feature that allows users to find new restaurants easily

2

Create a restaurant page where the user can view the menu, location, and reserve a table

Visual design

The hero area of the homepage gives the user information about the Seattle Restaurant Week event at a glance. The restaurant search and filter was placed below this, but above the fold so users could quickly find participating restaurants.

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The redesign was very successful with the Lead Project Manager for the redesign reporting:

“Overall, the SRW site had over 1.25 million visitors this spring, a huge thanks to you for spending countless hours on this. We had zero consumer complaints about website functionality – this freed us up substantially to focus on social and other marketing tactics. Thank you for all you did to make this a major success. The site is beautiful.”

— Kelsey Oran, Lead Project Manager

Results